In a world where over 90% of Generation Z owns smart devices, mobile communication and computing have become pervasive in the college market. This tech-savvy generation is divided into “instant communicators,” who primarily use social media for connections, and “content curators,” who both consume and create social media content. The former group leans toward platforms like Facebook, Twitter, and Instagram, while the latter prefers outlets like Tumblr and YouTube. Students in business, communication, and journalism majors exhibit slightly different social media usage patterns than their peers in other fields, with more than half of them identifying social media as their primary means of communication, almost double the rate among students outside these disciplines.
In the fast-paced world of adults aged 18-24, the statistics are staggering, with over 128 texts sent and received daily, totaling a whopping 3,853 texts per month.
At College Media Reps, we understand the urgency of navigating this dynamic mobile landscape. We specialize in location and attribute-based mobile advertising services that blanket colleges and universities across America. Our emphasis lies in crafting a powerful mobile marketing strategy tailored to the habits and preferences of Generation Z.
Harness the potential of our expertise to revolutionize your approach to college marketing in a mobile-centric era. Act now to make your brand an integral part of their daily digital experience!