Brand ambassadors for college campuses are dynamic individuals who represent leading brands with a blend of responsibility and creativity. These ambassadors are not only reliable and accountable but also bring a sense of fun and creativity to their roles. Their dependability ensures consistent delivery on brand obligations, while their initiative and organizational skills infuse creativity into brand promotions. Maintaining high integrity and effective communication, they foster positive collaborations. Adaptability and problem-solving skills, coupled with a touch of creativity, help them navigate challenges with ease. In certain instances, their leadership skills may be pivotal for guiding and inspiring others. By integrating responsibility with elements of fun and creativity, these brand ambassadors play a crucial role in enhancing the brand’s presence and resonance within the vibrant college community.
WOM
“Viva Voce” or Word of Mouth. Word of Mouth (WOM) has been identified as the most valuable form of marketing—it is the one form that consumers trust above all others and the one that is most likely to drive sales for your company. According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. This is never more prevalent than in the college setting. In a recent study, 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing. However, only 6% say they have mastered it.
Our WOM campaign deploys the most influential members of campus life. No pitch, No Sale, No Way. We find the genuinely organic connection between your needs and the expectations of the influencer that will tell the story among like minds with shared attributes. True storytelling builds momentum and momentum makes things happen.
Our WOM strategies are always credible, social, repeatable, measurable, and respectful.